Reference
Rosenberg, D.(2009, Jan 13). Where the price is always right(A Mall For Hard Times). Newsweek. Retrieved Sept.1,2009 from
http://www.newsweek.com/id/116902
Summary
In this article it introduces a mall called "Cheapo Depot" which can still flourish at the financial crisis time. Ellis and his two partners bought the mall out of foreclosure and then sold places to the merchants that need the low rent to survive;besides low rent,Ellis gives shopkeepers great encouragement,helps bankroll merchants and make their price reasonable,and makes people feel like they can afford to buy something. By using these ways Cheapo Depot flourished at that time.
Reaction
My major is industrial design and is about furniture design, car design and interior design. No matter what kind of design, its final goals is to satisfy marketplace requirement and fit in with consumer's taste. So besides my major field, I am also interested in the reading about how to run your own business.I think this article's topic is a good example for the recession-wracked days.Through this article I got some inspiration. First，don't give up; even in a difficult time，we should calm down to find out other ways to solve the problem. Second,don't always follow the old rules, we should bring our creativity to think of new solutions. The third,as a designer,we need to come up with more ways to satisfy the market requirement so that our products can be the most useful and well-known.
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